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Mendoza
Carol Phillips, marketing adjunct professor, wrote a blog entry for the Marketing Executives Networking Group website. In the blog, Carol describes how social media has become a game-changer for marketing and brand strategy.
Mendoza
Dean Carolyn Woo comments about the University of Notre Dame’s #1 ranking for undergraduate colleges attended by chief executive officers of the 100 largest U.S. financial firms.
Mendoza
The Mendoza College of Business received the Brillante Award for Excellence for Educational Excellence (academic).
Mendoza
Carol Phillips, marketing adjunct professor at the Mendoza College, talks about marketers and the online chess community
Mendoza
Carol Phillips, marketing adjunct professor at the Mendoza College, talks about the susceptibility of consumers to advertising.
Mendoza
Finance Professor Tim Loughran is quoted in this article about how Goldman Sachs is generating better returns than other Wall Street firms.
Mendoza
The $436 million American Girl brand is showcased at American Girl Place, a Chicago megastore where Notre Dame marketing professor John Sherry and five research colleagues spent three years observing and interviewing shoppers about their experience.
Main
Representatives from the Mendoza College participated in the United Nations Global Compact Leaders Summit, where top business executives were urged to usher in a new age of sustainability.