Marketing Major

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Grow the Good by Creating Real Value

Marketing majors learn how to combine creativity and analytical skills into innovative solutions that power a company’s marketing strategy. Your courses provide the knowledge and skills to understand consumer needs and product markets, communicate ideas effectively, examine the impact of new technologies on the customer decision journey, and build meaningful customer relationships using behavioral and analytical insights.

With a strong emphasis on experiential learning, analytics, and cutting-edge digital strategy, the marketing major prepares you for a challenging career in leading industries with an approach grounded in ethics and a commitment to making a difference in society.

Marketing Highlights

During your time at Notre Dame, you’ll have the opportunity to learn from a wide range of experiences: study abroad, internships and research, classes that emphasize experiential learning and the professional expertise our faculty members bring to the classroom.

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Study Abroad

More than 87 percent of Notre Dame undergraduates study abroad. This experience is particularly formative for marketing majors interested in learning firsthand what drives marketing and consumer behavior in international markets. Choose from 50+ programs across more than 30 countries. No matter which destination you choose, you’ll return to campus with a deeper understanding of how the business you conduct throughout your career impacts the world at large.

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An Ethical Approach

Yes, our rigorous curriculum will prepare you to solve complex marketing challenges. But more importantly, the solutions you devise to these challenges will be informed by a deep sense of ethics strengthened during your time at Notre Dame.

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    Once a Domer, Always a Domer

    The strength, accessibility, and engagement of the Notre Dame alumni network are virtually unparalleled. The Notre Dame community will be your community—during and after your time on campus. Find Notre Dame alumni working in Marketing on LinkedIn.

    Marketing Major Curriculum

    All marketing majors will complete the following core requirements.

    Marketing Major Tracks

    These tracks are designed to deepen knowledge in one particular area of interest and consist of three elective courses. Students are not required to pursue a single track to meet major requirements and may choose electives from any track.

    Marketing Electives

    Learn more about the marketing elective options

    Marketing News and Stories

    Career Development

    Your career preparation begins long before graduation. From your first year at Notre Dame, you’ll have access to career resources, employer connections and a powerful alumni network to help you explore where a Finance major can take you.

    Through Notre Dame’s career development resources, you can prepare for your next step with résumé and interview support, career fairs, employer engagement and opportunities to connect with professionals across industries. You’ll also build relationships with alumni, corporate representatives and other members of the Notre Dame community as you explore internships and full-time opportunities.

    Explore a range of career paths

    A Marketing major can prepare you for opportunities across brand management, market research, digital marketing, advertising, consulting and more. The analytical, creative and strategic skills you develop can help you understand consumers, build brands and drive business growth across nearly every industry.

    Top hiring companies for marketing graduates:

    8451 degrees, Abercrombie & Fitch, Deloitte, EY, P&G, Gallo Winery, Epic, General Mills, University of Notre Dame logos

    Student Experience

    When you’re not working with top-ranked marketing faculty in the classroom, you’ll have the chance to participate in one of the most distinctive campus experiences in the country.

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    Explore the Undergraduate Business Program

    Interested in the Marketing Major and ready to learn more about the undergraduate experience at Mendoza College of Business?

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