MSDM Experiential Learning

Put Digital Marketing Into Practice

Experiential learning is woven throughout the Notre Dame MSDM experience. Through hands-on projects, employer engagement and opportunities to work directly with real companies, you’ll put digital marketing theory into practice while developing the strategic, analytical and communication skills to make an impact in your career.

MSDM class visiting ND employers

Experiential Learning Options

MSDM students visiting Molson Coors

Applied Digital Marketing

Work with a real business client throughout the spring to design, launch and manage a live digital marketing campaign. As part of a team, you’ll move from strategy and creative development to execution and performance measurement, gaining firsthand experience using digital marketing to address an organization’s real business needs.

    A Large Group of MSDM students visiting well-known ND employer

    Grow Irish

    Midway through your Applied Digital Marketing project, you’ll meet with clients in person over the course of a week to present initial findings, receive direct feedback and refine your approach. The experience also provides opportunities for industry engagement and professional networking while strengthening your ability to communicate with clients in a professional setting.