Perceiving Images and Telling Tales: A Visual and Verbal Analysis of the Meaning of the InternetJohn Sherry, Jr.Annamma JoyAlladi VenkateshJonathan DeschenesJournal of Consumer Psychology2009
American Girl and the Brand Gestalt: Closing the Loop on Socioculture Branding ResearchJohn Sherry, Jr.Nina DiamondMary Ann McGrathAlbert MunizStefania BorghiniRobert KozinetsJournal of Marketing2009
Allomother as Image and Essence: Animating the American Girl BrandJohn Sherry, Jr.Eileen FischerExplorations in Consumer Culture Theory, London: Routledge2009
Conceptual Blending in AdvertisingJohn Sherry, Jr.Annamma JoyJonathan DeschenesJournal of Business Research6212009
The Ethnographer's Apprentice: Trying Consumer Culture from the Outside InJohn Sherry, Jr.Journal of Business Ethics802008
Apposite Anthropology and the Elasticity of EthnographyJohn Sherry, Jr.Doing Anthropology in Consumer Research, LeftCoast Press2007
Comedy of the Commons: Nomadic Spirituality at Burning ManJohn Sherry, Jr.Robert KozinetsElsevierVol. 11 of Research in Consumer Behavior2007
Consumer Culture TheoryRussell BelkJohn Sherry, Jr.ElsevierVol. 11 of Research in Consumer Behavior2007