Faculty Publications

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Showing 53 of 53 publications

1. Marketing Research and Public Policy: The Case of Slotting Fees

   • William Wilkie
   • Debra Desrochers
   • Gregory Gundlach

   Journal of Public Policy & Marketing

   21

   2

   2002

2. Marketing's Relationship to Society

   • William Wilkie
   • Elizabeth Moore

   The Handbook of Marketing / Sage

   2002

3. Observations on the Social Value of Pharmaceutical Marketing

   • William Wilkie
   • Elizabeth Moore

   Journal of Pharmaceutical Marketing and Management

   15

   1

   2002