Faculty Publications

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Showing 40 of 64 publications

Consumer Attitudes Toward Marketing
- John Gaski
Consumer Insights: Findings from Behavioral Research (MSI Relevant Knowledge Series)
2011
On the Science of Shelby D. Hunt: Reflection and Tribute
- John Gaski
Legends in Marketing--Marketing Theory: The Nature and Scope of Marketing (Sage/The Sheth Foundation)
I
2011
The Language of Branding
- John Gaski
Nova Science Publishers
2011
Frugal Cool: How to Get Rich--Without Making Very Much Money
- John Gaski
Corby Books
2009
The Index of Consumer Sentiment Toward Marketing: Validation, Updated Results, and Demographic Analysis
- John Gaski
Journal of Consumer Policy
31
2
2008
A Comment on Selected Wilkie and Moore-Inspired Commentaries in 'The Sages Speak'
- John Gaski
Journal of Public Policy & Marketing
26
1
2007
National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis
- John Gaski
- Michael Etzel
Journal of Consumer Research
31
4
2005
Efficacy of a Mail Survey Appeal for a Dissertation
- John Gaski
Perceptual and Motor Skills
99
3
2004
Raising the Minimum Wage Is Unethical and Immoral
- John Gaski
Business and Society Review
109
2
2004
Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing
- John Gaski
- Nina Ray
International Journal of Physical Distribution & Logistics Management
34
2
2004