Showing 3 of 3 articles
Consumer Behavior
Traditional TV ads are far less effective than believed, according to real-time viewership data
Research by Professor Shijie Lu demonstrates advertisers are overestimating their campaigns and wasting money on ineffective placements.
Consumer Behavior
ND study finds some subjects benefited from COVID-era online learning
Notre Dame marketing professor Shijie Lu finds online learning during COVID boosted student math scores significantly in Chinese universities.
South Bend Tribune
Consumer Behavior
Study of higher education during COVID-19 shutdowns shows certain subjects can be better taught online
Research by marketing professor Shijie Lu looks at how the abrupt move to online learning during the COVID-19 lockdown affected college students’ performance in China.