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Consumer Behavior
Beyond the Stars: Mendoza Researchers Automate Granular Customer Sentiment Analysis
Mendoza researchers built a framework and an AI model that reads customer reviews the way people actually write them — teasing out what's good, what's bad, and why — without expensive manual labeling.
Analytics & Technology
Helper bots in online communities diminish human interaction
Analytics Professor John Lalor shared findings from his study with The Conversation which shows bots can be helpful in online communities, but can also come between people.
The Conversation