Showing 90 of 244 articles
Consumer Behavior
Firms that withdrew from Russia following Ukraine invasion earn higher consumer sentiment
New research from marketing professor Shankar Ganesan explores the impact of corporate actions on consumer mindset metrics.
Business Ethics
Turning a spotlight on behavioral blind spots
Ann Tenbrunsel demonstrates how behavioral ethics are a crucial part of business education.
Faculty Research
Keeping it simple
Dean Shepherd’s new book offers entrepreneurs straightforward, practical advice.
Consumer Behavior
Big Tech privacy policies limit ad variety, reducing performance and revenue
Privacy-preserving policies by Google and other tech giants result in unintended consequences for advertisers, according to a new study from marketing professor Shijie Lu.
Consumer Behavior
Smartphones negatively impact charitable giving, revealing need for nonprofits to adapt messaging
New research from Kristen Ferguson, assistant professor of marketing at Mendoza College of Business, reveals a “mobile giving gap,” which demonstrates that consumers are less likely to donate to charities when using smartphones than when using PCs.
Consumer Behavior
Online shoppers behave differently after chatting with staff of the opposite gender, research shows
In a digital world where people are mere pixels on a screen, gender bias can show up in unexpected forms. That's what our research team found in a field experiment published in the Journal of Operations Management.
Faculty in the Media
Online shoppers behave differently after chatting with staff of the opposite gender, new research shows – here’s why businesses should be paying attention
A team of business researchers from the University of Notre Dame's Mendoza College of Business and Sungkyunkwan University found In a digital world, where people are mere pixels on a screen, gender bias can show up in unexpected forms.
Analytics & Technology
Grocery shopping habits prove credit worthiness, aiding those without credit history
New research from the University of Notre Dame shows that repeated trips to the grocery store may be all that’s necessary to prove creditworthiness.
Profiles
A Habit of Vision
Blending the two languages of economics and theology to help students discover a meaningful life in business.
Features
Head, Heart & Hands
At Mendoza, a different kind of business research is blossoming that bridges the gap between scholars and practitioners to create benefits for society.