Showing 50 of 127 articles
Consumer Behavior
Online fundraising may require different strategies for different devices − new research
Kristen Ferguson, assistant professor of marketing at Mendoza College of Business, discusses her research into charitable giving in an article for The Conversation.
Consumer Behavior
Restaurant chain and Chili’s rival set to close another location after 27 years as customers found out on Facebook
Marketing professor and retail expert Mitchell Olsen speaks out on the wave of chain restaurant closures in a piece for the U.S. Sun.
Consumer Behavior
Walmart ‘world’s most dominant retailer’ due to cheap prices but set to beat rivals with new changes, says retail expert
The U.S. Sun interviewed Mitchell Olsen, a retail expert, on how Walmart continues to dominate the retail industry.
Consumer Behavior
Smartphones negatively impact charitable giving, revealing need for nonprofits to adapt messaging
New research from Kristen Ferguson, assistant professor of marketing at Mendoza College of Business, reveals a “mobile giving gap,” which demonstrates that consumers are less likely to donate to charities when using smartphones than when using PCs.
Consumer Behavior
Online shoppers behave differently after chatting with staff of the opposite gender, research shows
In a digital world where people are mere pixels on a screen, gender bias can show up in unexpected forms. That's what our research team found in a field experiment published in the Journal of Operations Management.
Analytics & Technology
Grocery shopping habits prove credit worthiness, aiding those without credit history
New research from the University of Notre Dame shows that repeated trips to the grocery store may be all that’s necessary to prove creditworthiness.
Research
Mentor Matchup
New marketing research reveals how gender impacts mentorship outcomes for female entrepreneurs in developing countries.
Consumer Behavior
The U.S. spent $179 million in 2023 minting pennies and nickels, and $100 bills are increasingly meh. Why do we still need cash?
“As the world becomes increasingly cashless, people who are already at a disadvantage may become increasingly disadvantaged,” said marketing professor Christopher Bechler in a Fortune article.
Consumer Behavior
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing
Marketing professor Christopher Bechler joined the hosts of the JM Buzz podcast for a discussion about a new Journal of Marketing study that advocates for a major transition in statistical analysis and reporting.
Consumer Behavior
In online business, opposites attract — and increase sales
A new study from the University of Notre Dame examines how gender bias influences people-centric operations in online platforms.