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Mendoza
University of Notre Dame marketing professor Christian Hughes won the American Marketing Association’s 2020 Don Lehmann Award for a research paper examining influencer marketing.
Faculty Research
Entrepreneurship professor Dean Shepherd's latest research reveals domestic abuse has an inhibiting effect on entrepreneurship.
Faculty in the Media
According to management professor James O'Rourke the name change from Quaker Oats likely signals a much-needed brand update other companies will follow.
Mendoza
With viral and economic prospects up in the air, Bloomberg Businessweek ranked the business schools that students and alumni say excel in creativity and innovation. Mendoza College of Business was #6 with the alumni network also ranking high at #5.
Faculty Research
Marketing professor Frank Germann's research finds that companies need to do more than invest in analytics staff and systems in order to improve business performance. The attitude of the top management team (TMT) makes a critical difference, and their advocacy drives positive outcomes.
Mendoza
Paul Francis Conway, professor emeritus of finance at the University of Notre Dame’s Mendoza College of Business, died June 6 (Saturday). He was 94.
Faculty Research
A study from marketing professor Vamsi Kanuri reveals that government-imposed restrictions related to issues such as vaping and obesity can backfire, depending on political ideology.
Mendoza
University of Notre Dame researcher Emily Garbinsky won an “early career” award for her paper examining how couples pool their money and the effect on spending.
Mendoza
Sarv Devaraj, the Fred V. Duda Professor of Business in the Department of IT, Analytics, and Operations at Mendoza College of Business, has been named director of Notre Dame California, a program created in 2015 to strengthen and broaden the University’s myriad connections in the nation’s most populous state.