Showing 250 of 4753 articles
Consumer Behavior
People prefer chatbots when buying embarrassing stuff
When consumers know for sure they are interacting with a chatbot, they strongly prefer it over a human for embarrassing purchases according to a study by marketing professor Jianna Jin.
Futurity
Mendoza
Notre Dame continues with major construction projects across campus
Included in the major construction projects underway on campus are Mendoza College of Business' North Addition, Trading Room and Behavioral Research Lab.
The Observer
Mendoza
Notre Dame MBA launches new deferred admission program
The Notre Dame MBA Deferred Admission Program allows candidates with little or no work experience, including college seniors, to secure admission before reaching the recommended three years of work experience to enroll.
Consumer Behavior
Consumers prefer dealing with chatbots over humans when buying ‘embarrassing’ products online
The research looked at how shoppers’ desire to avoid embarrassment influenced two types of interactions with chatbots: when a chatbot’s identity is disclosed, and when it is not disclosed and is therefore ambiguous.
MBA Profiles
Fighting Irish Flyover
Notre Dame MBA student Maximo Navarro takes flight for the Fighting Irish season opener.
Experiential Learning
A Collaboration Without Limits
Notre Dame business students help a specialty children’s hospital advance what’s possible through Grow Irish Week and beyond.
Leadership & Workplace Dynamics
How Notre Dame became a more durable national title contender for college football’s new era
Notre Dame's football success has a business side: how Mendoza College of Business partners with Athletics to empower student-athletes and develop leaders.
The Telegraph
Consumer Behavior
Shipping policies boost online spending
A new study from marketing professor Vamsi Kanuri reveals surprising results when shipping policies are adjusted from tiered to flat-rate models.
Awards
Mendoza Team awarded Poverty Research grant
The Notre Dame Poverty Initiative announced four awards, including one for a project led by Mendoza College of Business marketing professor Frank Germann.
Executive MBA
Christine Huffer '24 Steps Into VP Role with Confidence and Community Behind Her
Christine Huffer shares how Notre Dame’s EMBA program prepared her to lead at the highest level surrounded by a lifelong network of peers and mentors.