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Mendoza
Carol Phillips, president of market research firm Brand Amplitude and an adjunct professor of marketing at the University of Notre Dame, has studied millennials and what drives them.
Undergrad
Michael Passilla, (ND, ’89)
Mendoza
Carol Phillips, marketing adjunct professor, wrote a blog entry for the Marketing Executives Networking Group website. In the blog, Carol describes how social media has become a game-changer for marketing and brand strategy.
Mendoza
Dean Carolyn Woo comments about the University of Notre Dame’s #1 ranking for undergraduate colleges attended by chief executive officers of the 100 largest U.S. financial firms.
Mendoza
Carol Phillips, marketing adjunct professor at the Mendoza College, talks about marketers and the online chess community
Mendoza
Finance Professor Tim Loughran is quoted in this article about how Goldman Sachs is generating better returns than other Wall Street firms.
Mendoza
The $436 million American Girl brand is showcased at American Girl Place, a Chicago megastore where Notre Dame marketing professor John Sherry and five research colleagues spent three years observing and interviewing shoppers about their experience.