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Consumer Behavior
A study by marketing professor John Costello, covered by the Wall Street Journal, found if consumers think it’s a marketing gimmick, it could backfire,
Faculty in the Media
The Observer wrote a piece about Mendoza alum Thom Browne's talk on the business of fashion in the Jordan Auditorium. Brown said that to be successful, you have to be your own best advocate.
Faculty in the Media
"Our study shows that even people whose lives are objectively horrible can make meaning of their situation and be satisfied. We can all learn ways to similarly look at our lives through different lenses," management professor Dean Shepherd said in a Phys.Org piece.
Faculty in the Media
Forbes covered research by Jessica Watkins that revealed companies are more likely to issue unrelated press releases on the same day SEC filings convey negative news.
Faculty in the Media
A study by John Busenbark, assistant professor of management and organization at the Mendoza College of Business, found directors often leave when an incoming CEO has opposing political views.
Faculty in the Media
“Higher-performing CEOs earn more, are dismissed less and receive more CEO media awards,” says Timothy Hubbard, assistant professor of strategic management at Notre Dame’s Mendoza College of Business, who conducted the study with Graziadio Business School's Cole Short.
Consumer Behavior
Study Finds covered research by marketing professor John Costello which found that consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick.
Consumer Behavior
“Consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick, leading them to view the brand as less sincere,” lead researcher and marketing professor John Costello said in a Fast Company article about the study.
Faculty in the Media
German news outlet Pressetext covered research by University of Notre Dame researcher John Costello which found consumers are skeptical of brands with unusual spellings.
Faculty in the Media
Management professor Jim O'Rourke was quoted in a Wall Street Journal piece about safety violations by USPS contractors.