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Consumer Behavior
Assistant professor of marketing Mitch Olsen's research focuses on using a market segmentation approach to overcome COVID-19 vaccine hesitancy.
Consumer Behavior
Research from Mendoza College of Business marketing professor Frank Germann shows consumers often point the finger at more than one external party for product failures, at times bringing retailers under scrutiny rather than just the manufacturers
Analytics & Technology
A study by Ahmed Abbasi, the Academic Director of the Ph.D. Program in Analytics, and his co-researchers found that consumers take very different paths, using different online channels, depending on customer intent and the type of purchase they are making.
Faculty Research
A study by Notre Dame management professors Brittany Solomon and Cindy Muir (Zapata) and law professor Matthew Hall shows when and why bias suppression is so challenging to sustain from one decision to the next.
Analytics & Technology
Nicholas Berente, the Viola D. Hank Associate Professor, and Kaitlin Wowak, associate professor of information technology, analytics and operations studied the role of behavioral inertia and how it impacts the quality of service in a call center.
Business Ethics
New research from the University of Notre Dame management professor Timothy Kundro identifies two common types of cover-ups and reveals why some are allowed to continue unchecked.
Faculty Research
New research from management professor John Busenbark calls into question the wisdom of retaining at least one board-level director from an acquired company.
Analytics & Technology
University of Notre Dame researcher John Lalor, an assistant professor of IT, Analytics and Operations at Mendoza College of Business, is part of a team working on a web-based natural language processing system that could increase the health literacy of patients who access their records through a patient portal.
Faculty Research
Two common practices in the U.S. restaurant industry — service with a smile and tipping — contribute to a culture of sexual harassment, according to new research from the University of Notre Dame's Tim Kundro, assistant professor of management and organization at Notre Dame’s Mendoza College of Business.
Faculty Research
There are two key drivers of recall uncertainty — upstream and downstream complexity, according to “Food for Thought: Recalls and Outcomes,” forthcoming in the Journal of Business Logistics from lead author Kaitlin Wowak, associate professor of information technology, analytics and operations.