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Faculty Research
Donors feel more personal control over how their time (versus money) is used, according to research from John Costello, assistant professor of marketing at Notre Dame’s Mendoza College of Business.
Faculty Research
New research by Robert Easley, the John W. Berry Sr. Department Chair and Professor of Information Technology, Analytics, and Operations (ITAO), helps sports ticket sellers accurately determine what a ticket should be worth.
Faculty Research
New research from management professors Adam Wowak and John Busenbark examined reactions to North Carolina’s controversial 2016 “bathroom bill” to shed light on how CEO activism influences their employees’ attitudes and behaviors.
Faculty in the Media
Research by management professor Brittany Solomon was covered in a Washington Post piece about disagreeableness in relationships and how it impacts salaries.
Consumer Behavior
According to Mitch Olsen, assistant professor of marketing, the Super Bowl offers a virtually unparalleled opportunity for brands that are small or new but flush with cash to instantly generate widespread awareness among people who have never heard of them before.
Faculty Research
Marketing professor Yixing Chen’s paper about improving cancer outreach effectiveness through marketing has been recognized among the Financial Times’ Responsible Business Education Award winners for 2022.
Awards
Mendoza College of Business marketing professor Yixing Chen and his coauthors were recognized for their study on how marketing can help fight cancer by Financial Times. The Financial Times' Responsible Business Education Awards show that a positive social impact can be made by business school academics, through their research.
Consumer Behavior
A new study by Mendoza College of Business' Joonhyuk Yang, assistant professor of marketing, documents the role of advertising to help explain satellite operators’ continued success.
Faculty Research
The findings of accountancy professor Hal White and his co-authors' research on the impact of the JOBS Act on both firm behavior and market performance challenges one of the central tenets of economics.
Faculty Research
Mandatory SEC disclosures about the reasons behind auditor firings are useless for assessing whether restatement trouble lies ahead for the company, according to new research from the University of Notre Dame accountancy professor Jeffrey Burks.