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Consumer Behavior
"Tailgating is actually a very complex social, community-building exercise, not simply a wild party," according to research by marketing professor John Sherry Jr.
Alumni Impact
Diane M. Aigotti, executive vice president and chief financial officer of Ryan Specialty Group, speaks October 6.
Analytics & Technology
Marketing teaching professor Joseph Cherian explains how Amazon's strategies for Whole Foods may pan out.
Analytics & Technology
Local online grocery shopping meets millennial demand, says automation expert Timothy Carone.
Analytics & Technology
Mendoza is the top private school producer of consumer goods MBAs among 30 elite U.S. schools.
Alumni Impact
Adjunct management professor Chris Stevens '74 speaks to the Woodworking Network.
Consumer Behavior
Upcoming research by marketing assistant professor Emily Garbinsky suggests that spouses who pool finances spend less on frivolous items than spouses spending from separate accounts.
Analytics & Technology
Automation expert Timothy Carone says fast food chains are on the cutting edge of automation.
Business Ethics
Even if stock splits are likely on the way out, they are not irrelevant, according to research by finance professors Robert Battalio and Shane Corwin.
Consumer Behavior
Men are less likely to deviate from gender norms because there are usually harsher punishments when they do, according to research by James Wilkie.