Showing 120 of 244 articles
Faculty Research
New research offers solutions to improve drinking water access in developing countries
Research from Alfonso Pedraza-Martinez, the Greg and Patty Fox Collegiate Professor of IT, Analytics and Operations in the University of Notre Dame’s Mendoza College of Business, examines the critical problem of drinking water access in rural areas of developing countries and recommends optimal locations to build new water projects.
Business Ethics
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing
Research by Joe Urbany, professor of marketing at Notre Dame's Mendoza College of Business, critically evaluates two assumptions underlying the FTC’s decision to halt deceptive pricing prosecution.
Consumer Behavior
Social media marketing most effective when it prompts consumers to start posting
New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social media promotion, in an effort to understand how marketers could better promote other new products.
Consumer Behavior
Working hard for money decreases consumers’ willingness to risk their earnings, study shows
Research from the University of Notre Dame's Christopher Bechler shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.
Faculty Research
Turning coursework into holistic problem solving for modern marketing issues
Vamsi Kanuri shares how he brings his marketing research and expertise into the classroom to give marketing students hands-on experience.
Awards
Andrew Imdieke wins Wildman Award for his impactful accounting research
Imdieke and his co-authors received the award for their paper, “The Revival of Large Consulting Practices at the Big 4 and Audit Quality,” published in Accounting, Organizations and Society.
Faculty Research
Investors overvalue companies that align with presidential policies – and their mistakes leave money on the table
Finance researcher Zhi Da analyzed how presidential politics affects the performance of individual stocks, especially those that could benefit or be hurt by a president’s policies.
Consumer Behavior
‘Dirty’ money? People pay in cash to forget about guilty purchases
Christopher Bechler, a researcher from the University of Notre Dame's Mendoza College of Business, found that people tend to pay in cash when making purchases that are hard to justify.
Consumer Behavior
Cash or card? Consumers pay strategically to forget guilty purchases, study shows
Research from from Christopher Bechler, assistant professor of marketing in Notre Dame’s Mendoza College of Business, found that when a purchase is difficult to justify consumers pay with less-trackable methods, like cash.
Features
Game On!
As Mendoza developed as a hub for the study of the business of video gaming, faculty created a virtual research lab to foster collaboration.