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Faculty in the Media
Yes, drafting a celeb to endorse a product can pay off, says Mendoza marketing professor Frank Germann.
Faculty in the Media
The cost of reaching 1,000 people is about $50, explains Frank Germann, assistant professor of marketing.
Faculty in the Media
Plunging oil prices mean layoffs, restructurings and consolidation, Mendoza College global energy expert Gianna Bern tells the Associated Press.
Faculty in the Media
Management professor James O'Rourke IV weighs in on MetLife's decision on whether to keep Snoopy and the Peanuts as the company plans to sell, spin off or divest to investors in a public offering.
Faculty in the Media
And coupling donations with volunteer opportunities enhances the effect.
Faculty in the Media
The management professor has published more than 200 articles in prestigious journals.
Faculty in the Media
Mendoza assistant professor finds brands such as Nike and 3M can cause a placebo effect on performance.
Faculty in the Media
Mendoza finance professor Timothy Loughran says Carlyle should be "ecstatic" about the purchase.
Faculty in the Media
A recent study by Google about team cohesion reinforces research by Mendoza professor Jasmine Hu. Huffington Post story
Faculty in the Media
Jasmine Hu and Kaifeng Jiang, management assistant professors, found when overqualification becomes a norm rather than exception, employees tend to have more favorable reactions toward their own overqualification status and perform better.