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Consumer Behavior
Subscription-based service providers including newspapers, cable and internet providers and utility companies often issue price-based incentives including discounts in response to complaints about service failures. It’s been shown to satisfy angry customers — at least momentarily. But new research from marketing professor Vamsi Kanuri demonstrates the tactic may not be successful in retaining customers in the long term.
Consumer Behavior
A phys.org article features new research by marketing professor Vamsi Kanuri on whether offering temporary discounts for subscription-based services to unhappy customers will satisfy them.
Consumer Behavior
Assistant professor of marketing Emily Garbinsky was interviewed by the Washington Post about her paper “The Consumption Consequences of Couples Pooling Finances,” co-authored by Joe Gladstone, an assistant professor of consumer behavior at University College London. Garbinsky and Gladstone researched whether the type of bank account (joint versus separate) affect the spending choices of couples.
Consumer Behavior
NPR's Hidden Brain Podcast discusses the free availability of internet news sources that drive paid subscribers away from traditional newspapers. Finance professor Paul Gao…
Analytics & Technology
Mike Chapple was interviewed by CNN Money for a story on Venmo transactions. Chapple is the academic director of the Master of Science in Business Analytics…
Consumer Behavior
Timothy Carone wrote a commentary piece for CNBC on why consumers don't seem to have a problem giving Amazon a high level of access to our lives despite events of recent months. Carone is an associate teaching professor in the Department of IT, Analytics, and Operations at Mendoza College of Business. Read his full commentary here…
Consumer Behavior
Shankar Ganesan, professor and chair of the Marketing Department, won the prestigious Louis W. Stern Award, which recognizes an outstanding article published in a refereed journal that has made a significant contribution to the literature on marketing and channels of distribution.
Consumer Behavior
Scott Nestler, associate teaching professor in the Department of Information Technology, Analytics, and Operations at Mendoza College of Business, was interviewed for a Mashable story on social media and psychometrics.
Consumer Behavior
Joseph Cherian, teaching professor of marketing in the Mendoza College of Business at the University of Notre Dame, discussed credit card sign-up bonuses on WalletHub.com.