Study: Subscription discounts for delivery failures can backfire
Research on subscriber retention by Marketing's Vamsi Kanuri was used in an article for MediaPost. The research found newspaper subscribers who receive a temporary price cut for a failed delivery are less likely to renew their subscription later.
- Published
Related News & Stories
Innovation & Entrepreneurship
Failure is part of entrepreneurship. These 5 lessons will help you recover.
Most businesses stumble at some point. How you respond decides whether the failure becomes a setback or a turning point, and research by Dean Shepherd has some useful pointers.
Entrepreneur
Faculty in the Media
22 Investigates: Priced off the field, the rising costs of youth sports
Professor Emeritus Richard Sheehan discussed the high cost and benefits of youth sports with WSBT TV.
WSBT 22 News
Faculty in the Media
Top-quartile Canadian funds still lost to their benchmarks in first half 2026
Finance Professor Martijn Cremers' research challenging how the SPIVA methodology measures active fund performance was featured in Wealth Professional.
Wealth Professional