Study: Men may avoid being green because they find it unmanly
Marketing professor James Wilkie discusses his research on gender and environmentalism.
- Published
Studies have shown women tend to take an active role in protecting the environment. But a new study shows men may resist going green because they find it "unmanly." James Wilkie, co-author of the study and a professor at the University of Notre Dame, joins CBSN to discuss.
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