RESEARCH ROUNDUP
Mendoza research offers insights into various business challenges, from the high-stress conditions faced by healthcare workers during COVID-19 to the effects of mobile rewards programs on consumer loyalty. Notable findings include the complex timing strategies of automotive recalls, the influence of past earnings on investor optimism, and the surprising disconnect between college degrees and job satisfaction. Additionally, entrepreneurs in emerging markets benefit significantly from partnering with volunteer marketers, while audit quality can be compromised by a focus on non-audit services.
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Read more Mendoza business research insights at mendoza.nd.edu/news-events.
COVID-19 JOB STRESS
In the early days of the coronavirus pandemic in Wuhan, China, doctors and nurses faced incredibly stressful working conditions. Management professor MIKE CRANT studied the impact of "proactive personality" on job performance at one hospital in the beleaguered city.
SHIFTING LOYALTY
What happens to customer spending when rewards programs go mobile? ITAO researcher YOONSEOCK SON sheds light on the opportunities and challenges retailers face when digitalizing loyalty programs.
TIMING PROBLEMS
Some automotive firms time their product recalls to minimize stock price penalties, resulting in unnecessary delays. According to ITAO researcher KAITLIN WOWAK, an initial recall by one firm prompts clusters of additional recalls in close proximity by competitor firms. Researchers analyzed 3,117 auto recalls using a model to investigate recall clustering.
PATTERN OF OPTIMISM
Finance researcher PETER KELLY found that when past earnings announcement returns were high, individual investors often became overly optimistic about a firm's future earnings.
DEGREES OF HAPPINESS?
Earning a college degree doesn't necessarily pay off in job satisfaction, according to management researchers BRITTANY SOLOMON (HALL) and DEAN SHEPHERD.
MARKETING VOLUNTEERS
Entrepreneurs in emerging markets randomly paired with volunteer marketers had significant firm growth compared with those matched with volunteers from different professional backgrounds, marketing researcher FRANK GERMANN found.
AUDIT DISTRACTIONS
Regulators have expressed concerns that audit firms' emphasis on non-audit services, such as consulting, could distract from an audit. A study by accountancy researchers ERIK BEARDSLEY and ANDREW IMDIEKE indicates that quality does suffer in certain cases.
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