People who ‘work hard’ for their money less likely to take financial risks
“Consumers feel greater psychological ownership over their earnings when they work hard for them, which makes them value these earnings more and be more averse to losing them,” says marketing researcher Christopher Bechler in a Study Finds article.
- Published
Related News & Stories
Innovation & Entrepreneurship
Failure is part of entrepreneurship. These 5 lessons will help you recover.
Most businesses stumble at some point. How you respond decides whether the failure becomes a setback or a turning point, and research by Dean Shepherd has some useful pointers.
Entrepreneur
Faculty in the Media
22 Investigates: Priced off the field, the rising costs of youth sports
Professor Emeritus Richard Sheehan discussed the high cost and benefits of youth sports with WSBT TV.
WSBT 22 News
Faculty Research
Subscription required?
Newspaper paywalls scatter most readers but provide surprising value.