Nearly 7,000 people threatened to cancel their newspaper subscriptions. Here’s what got them to stay.
According to a new study from marketing professor Vamsi Kanuri and his co-researcher, newspaper subscribers who receive a short-term price adjustment to quell the disappointment of a delivery failure are actually less likely to renew their subscription when the time comes — suggesting that newspapers might want to adjust their tactics for addressing customer complaints.
- Published
Related News & Stories
Research
Who watches the (AI) watchmen?
AI models have long judged what humans write. A Mendoza study found that when generative AI joins the pool of writers, those AI judges may now favor the machine.
Research
Notre Dame Acumen Research Roundup: November 2026
Acumen Research Roundup is a monthly selection of recently published papers in top academic journals. Acumen shares the groundbreaking work and thought leadership of Notre Dame business faculty, highlighting research that shapes industries, informs policy and advances knowledge across business disciplines.
Finance & Markets
The Rules of the Game
Professor John Shim has spent his career exposing small, structural flaws hidden in modern financial markets — and figuring out who pays for them.