Cash or card? Consumers pay strategically to forget guilty purchases, study shows
"I think a lot of consumers—particularly those who diligently track their card expenses—recognize that they use cash so they don't have to think about certain purchases again," Christopher Bechler, assistant professor of marketing in Notre Dame's Mendoza College of Business, said in a PHYS.ORG article.
- Published
Related News & Stories
Innovation & Entrepreneurship
Failure is part of entrepreneurship. These 5 lessons will help you recover.
Most businesses stumble at some point. How you respond decides whether the failure becomes a setback or a turning point, and research by Dean Shepherd has some useful pointers.
Entrepreneur
Faculty Research
Subscription required?
Newspaper paywalls scatter most readers but provide surprising value.
Faculty in the Media
22 Investigates: Priced off the field, the rising costs of youth sports
Professor Emeritus Richard Sheehan discussed the high cost and benefits of youth sports with WSBT TV.
WSBT 22 News