BP Rolling Out New Ads Aimed at Repairing Image

Management Professor Jim O’Rourke is quoted in this article about BP’s attempts to repair its image in the wake of the oil spill. He refers to BP CEO Tony Hayward’s communication missteps and says that BP has spent too much time cleaning up his gaffes.

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Undeterred by criticism of a new TV commercial featuring its leader, BP PLC is pressing ahead with a major ad campaign—in an effort to rescue its badly damaged image—as torrents of oil continue to spew into the Gulf of Mexico.

Management Professor Jim O'Rourke was quoted in this article saying: "It's very unfortunate that Tony Hayward is the face of this crisis." BP has spent too much time "cleaning up" after Mr. Hayward's public missteps, referring to recent gaffes such as a comment by Mr. Hayward that he "wanted [his] life back."

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